Simple Concept, Brilliant Execution
Wingstop is built on a very simple concept – chicken wings. The concept is important, but how we bring it to life is crucial. That’s where Wingstop has a leg up on the competition – brilliant execution of that simple, proven concept.
Since 1994 we’ve been perfecting our menu, our recipes and our business model so all you have to do is work the plan. That’s one big reason we have more than 500 stores open, and the number is growing fast.
We help you every step of the way, from your first inquiry throughout all the time you own your Wingstop franchise. This chart hits the highlights of how several important Wingstop advantages bring direct benefits to you as a Wingstop brand partner.
| Wingstop Advantage | Benefits to You |
| Consistently ranked among best franchise concepts by restaurant and franchising publications | Third party validation that Wingstop is a proven, solid choice; a great way to start your own business |
| Award-winning recipes with proprietary flavor profiles | You have a superior product to offer your customers |
| Simple concept, limited menu | Smaller space, less equipment mean lower initial outlay & net worth required; fewer employees needed, and they’re easier to train. |
| 75% of business is carry out | No big store or new construction necessary, saves on operations and development costs |
| Relaxed store design | Casual, comfortable atmosphere for entire family – bring friends, pull tables together! |
| More than 470 restaurants in 34 states | Growing brand recognition helps build traffic; increasing base of brand partners strengthens advertising |
| Experienced real estate team | We help you find the best locations in established or new in-line neighborhood shopping centers |
| Design and engineering services available | Our know-how saves you money – we’ve done this hundreds of times; we’ll also help you select a contractor |
| Comprehensive training – 4 weeks at Wingstop headquarters | You will understand and be able to teach every aspect of running your successful business before you open the doors. |
| On-going support | Franchise Business Consultants who know every step of successful restaurant operation help you get answers fast |
| Financial qualification requirements include minimum net worth of $400,000 and liquid capital of $200,000 | Remarkably low for the food industry (see full details on the Investment page) |
| Startup costs include construction costs, starting inventory, décor, equipment and working capital | You get a proven formula and partner for success, not just a 3-ring binder |